What is Tar?

Tar can be a useful measurement for taste intensity, but lower numbers never mean that a particular product is safe, safer, or less harmful than another. 

“THERE IS NO TAR IN SMOKE-FREE ALTERNATIVES”

Smoke-free products are just that - free of smoke. Smoke contains a mix of solid and liquid particles found in the residue, which is referred to as tar. As smoke-free products don’t burn tobacco, they don’t create smoke or solid particles, so tar is not present. 

Smoke-free products produce far lower average levels of harmful chemicals compared to cigarettes, when backed by science and made to a high standard. They are not risk-free and still deliver nicotine, which is addictive. The best way to minimize harm is to quit cigarettes and nicotine altogether.