Smokers once had no other option than quitting or continuing to smoke cigarettes. It goes without saying that the best choice any smoker can make is always to quit tobacco and nicotine entirely - however, many don’t.
Today, adult smokers who don’t quit can still make a better choice than continuing to smoke cigarettes. Technology has allowed the invention of alternatives that deliver nicotine - which is one of the reasons people smoke - without the harmful byproducts of burning cigarettes.
Alternatives like nicotine pouches, snus, heated tobacco, and e-cigarettes, can cause less harm than continuing to smoke cigarettes while providing a viable alternative for smokers who don’t quit.
If one smoker switches to a smoke-free alternative, that’s one person less who smokes cigarettes.
