Burning tobacco creates smoke. This smoke contains high levels of harmful chemicals that primarily cause smoking-related diseases like lung cancer.
The best choice any smoker can make is to quit tobacco and nicotine entirely—but many don’t. Any adult who doesn’t quit can cut out burning by switching to a smoke-free alternative that’s just that - free of smoke. Alternatives that have been backed by science and made to a high standard have the potential to considerably reduce harm.
These alternatives are still addictive and not risk-free, but they are a better option than continuing to smoke.
Get to know the problem with burning
What happens when you removed the burning?
It’s true that humans wouldn’t be where we are today without fire—but in some areas of modern-day life, such as smoking, it’s time we stamped out burning. Thanks to new technology and the greater understanding we have at our fingertips, this is now possible.
When you remove the burning process, exposure to harm is reduced. Smoke-free products produce lower levels of harmful chemicals compared with cigarettes, because they do not burn or create harmful smoke.